DHL Supply Chain attends the Tomato Morocco Conference to reinforce its commitment to the international fruit and vegetable supply chain
The company reaffirms its commitment to the logistical development of the fruit and vegetable sector in Morocco
DHL Supply Chain is participating this week in the Tomato Morocco Conference, held in Agadir, reaffirming its commitment to the logistical development of the fruit and vegetable sector in North Africa.
The company's presence highlights Morocco's role as a key partner in ensuring the supply of fresh produce to European markets, in coordination with operational capabilities in the Iberian Peninsula.
During the event, the firm will highlight its comprehensive supply chain management model, which includes advanced planning, multimodal coordination, real-time visibility and technological solutions such as IoT sensors for environmental control and traceability tools.
In this logistics ecosystem, DHL Supply Chain's Control Tower is a key component, facilitating agile decision-making and continuous optimisation of operations.
DHL Supply Chain's approach not only prioritises efficiency and compliance with the requirements of the fruit and vegetable sector, but also its alignment with the group's sustainability objectives, which include reducing emissions through the use of electric vehicles and alternative fuels.
The fruit and vegetable sector represents a substantial part of DHL Supply Chain's business, with a volume of more than 1.5 million pallets managed annually in Europe and an infrastructure ready to respond to peaks in demand from cross-border agri-food trade.
Attendees at the Tomato Morocco Conference will have the opportunity to learn about DHL Supply Chain's solutions and share synergies to address the challenges of the sector's logistics future.