IMEX-Madrid hosts the Doing Business event of the Tangier-Tetouan-Al Hoceima Regional Investment Centre

Family photography of the first panel of the “Doing Business” in Valencia - Photo/Atalayar
Morocco is the guest country at the IMEX-Madrid 2025 fair and the Tangier-Tétouan-Al Hoceima region will showcase its industrial and investment offer at the Cibeles Palace of the Madrid City Council 
  1. Programme

The Cibeles Palace of the Madrid City Council will host the 23rd edition of IMEX-Madrid on 19 and 20 February.

This international business, foreign trade and investment fair offers the most important aspects of the agri-food sector, financing, consulting, logistics, digital transformation, geostrategy, talent, etc. In a single space, it offers a wide range of information on the economic, investment and foreign trade sectors.

Morocco is the guest country and will have its own stand. At the fair itself, the Regional Investment Centre of the Tangier-Tetouan-Al Hoceima Region and the Official Spanish Chamber of Commerce in Tangier-Tetouan-Al Hoceima and Nador will organise the Doing Business event to showcase their regional, industrial and logistical offer. The Regional Investment Centre will take care of the Moroccan guests and the Chamber will take care of the Spanish guests. 

The inaugural panel, on 19th February from 09:15, will be attended by Karima Benyaich, Moroccan ambassador to Spain, Abdelhamid El Hsissen, president of the Economic Commission of the Council of the Region of Tangier-Tetouan-Al Hoceima, Amine El Harti, director of the Economic Impulse and Territorial Offer Pole at the Regional Investment Centre of the Tangier-Tetouan-Al Hoceima region, Amal Boussouf, director of the Official Spanish Chamber of Commerce in Morocco, Tangier-Nador, Bouchta El Moumni, president of Abdelmalek Essaadi University, José Ignacio Pino de la Chica, co-vice-president of the Morocco-Spain Economic Council (CEMAES), Mohamed Jaouad Arsalane, representative of the General Confederation of Moroccan Businesses (CGEM), and Jaime Ussía Muñoz-Seca, president of IMEX.

Following the opening panel, at 10:00 in the morning, the territorial offer and investment incentives in the Tangier-Tetouan-Al Hoceima region will be presented by Noussaira El Harrak, Head of Department and Territorial Promotion. Representatives of the Moroccan Investment and Export Development Agency will also talk about the New Investment Charter, which, under the guidelines of King Mohammed VI, provides significant incentives, aid, tax exemptions and administrative facilities to attract all types of investment, both domestic and foreign, to the North African country.

The IMEX-Madrid 2025 Fair will also feature successful business cases in the Tangier-Tetouan-Al Hoceima region such as INCOM, Baleària and Endesa and the intervention of Hasna Benyaich, Senior Business Development Manager of Tanger Med Zones, to talk about the port of Tangier Med as a development locomotive for the Tangier-Tetouan-Al Hoceima region.

Also on display at the Morocco Stand from 15:00 will be the territorial, industrial and logistical offer of the Tangier-Tetouan-Al Hoceima region, with the participation of Chakir Bouatia, Development Director of MEDZ; together with the high quality training offer of Abdelmalek Essaadi University.

On the 20th, the Morocco Stand will host interesting thematic conferences on financing solutions adapted to various projects and on the taxation of investments in Moroccan territory, with the presence of representatives of the North Fund for Development and Investment (NORDEV) and the Regional Investment Support Fund of the Tangier-Tetouan-Al Hoceima Regional Council and with accounting experts.

The diversified regional dynamics of the Tangier-Tetouan-Al Hoceima region will also be analysed with reference to sectors such as the automotive industry, renewable energies, tourism and agri-food and the participation of entities such as AMICA, Cluster Energies, Société d'Ingénierie Energétique, SMIT, ONSSA, Foodex and ANDA. 

Doing Business

Programme

Wednesday 19 February (from 09:00 to 19:00) 

Cibeles Palace 

C/ Montalbán, 1 

AUDITORIUM 

ROUND TABLE 

9:00 – 11:30 Investing in the Tangier-Tetouan-Al Hoceima region: business potential open to the world 

ROUND TABLE 

11:45-12:30 | Financial resources for the international growth of Spanish companies 

ROUND TABLE 

12:30-13:30 | Locate the support your company needs to grow 

13:30-14:00 | Institutional event 

16:00-19:00 AGROIMEX | 1st Congress for the Internationalisation of the Agri-Food sector of the Community of Madrid 

15:45 | Reception of attendees and access to the auditorium. 

Event presented and directed by Isaac Palomares, lawyer, presenter and radio director 

16:00 | Opening of the Congress 

16:15-16:40 | Analysis of the challenges facing the agri-food industry in the Community of Madrid 

16:40-17:20 | Starting international expansion. First steps, available aid and attendance at trade fairs 

17:20-17:35 | Transport solution for B2C wine shipments to the EU 

17:35-18:00 | AgroBank's participation in the agri-food industry. Experience with clients in the agri-food sector 

18:00-18:55 | New destination markets for products from the agri-food industry in the Community of Madrid 

CYCLE ROOM 

CONFERENCE 

10:00-13:30 | Keys to international mobility to Spain in tax, immigration and Social Security matters in 2025 

CONFERENCE 

10:30-11:00 | The role of the sworn translator in internationalisation processes 

CONFERENCE 

11:00 to 11:30 | Transforming cash management for international companies 

CONFERENCE

11:30 -12:00 | Senegal, Ivory Coast, Ghana and Nigeria: the future or the present? 

CONFERENCE 

12:00-12:30 | Madrid, a city of business 

CONFERENCE 

12:30 -13:00 | Cesce alternative financing 

CONFERENCE 

13:00-13:30 | Hong Kong as an operations centre in APAC 

LECTURE 

16:00-16:30 | Tunisia: business and investment opportunities 

LECTURE 

16:30 to 17:00 | Women in the international value chain 

LECTURE 

17:00-17:30 | Singapore, the gateway to Southeast Asia 

CAIXABANK ROOM 

CONFERENCE 

10:15 -11:00 | Keys to tackling internationalisation, bank guarantees and support for the international network at CaixaBank 

CONFERENCE 

12:30-13:15 | Current situation of the financial markets and their impact on internationalisation processes 

STAND OF MOROCCO 

CONFERENCE 

15:00 - 16:00 | Territorial, industrial and logistics offer 

CONFERENCE 

16:00 - 17:00 | Tangier-Tetouan-Al Hoceima region: young, trained and qualified human capital 

STAND OF THE SPANISH PATENT AND TRADEMARK OFFICE (OEPM) 

CONFERENCE

10:30-11:00 | Protect your brand with the SPTO 

CONFERENCE 

11:30-12:00 | Grants and subsidies to protect your assets 

CONFERENCE 

16:30-17:00 | Protect your brand with the SPTO 

CONFERENCE 

17:00-17:30 | Grants and subsidies to protect your assets 

STAND DHL 

CONFERENCE 

10:30-11:00 | Transport solution for B2C wine shipments to the EU 

CONFERENCE 

11:15-11:45 | Incoterms and customs management in international trade 

CONFERENCE 

16:25-16:45 | 21st century customs, AI and digitalisation 

CONFERENCE 

17:00-17:20 | Transport solution for B2C wine shipments to the EU 

Thursday 20th February (from 09:00 to 14:00) 

Palacio de Cibeles (C/Montalbán, 1) 

AUDITORIUM 

ROUND TABLE 

9:15-10:15 | Talent and new technologies, to increase companies' international sales 

ROUND TABLE 

10:30-11:15 | Spain-Panama connection. Institutional and commercial ties that generate new business and investment opportunities in the current international context 

ROUND TABLE 

11:30-12:15 | Expectations for the internationalisation of Spanish companies in 2025 

ROUND TABLE 

12:15-13:15 | The new world order that conditions the international activity of companies 

13:15-13:30 | CLOSING CEREMONY 

CYCLE ROOM 

CONFERENCE 

09:30-10:00 | Taxation in internationalisation. 

CONFERENCE 

10:00-10:30 | Implementation and business in Morocco. 

CONFERENCE 

10:30-11:00 | Legal framework and business opportunities in Mozambique. 

CONFERENCE 

11:00-11:30 | ICO Financing Instruments for Business Internationalisation. 

CONFERENCE 

11:30-12:00 | Support for Madrid companies in their internationalisation: Madrid Chamber of Commerce and the Internationalisation One-Stop Shop (VUI) 

CONFERENCE 

12:00-12:30 | 5 essential tips to ensure that industrial property accompanies you in your internationalisation 

CONFERENCE 

12:30-13:00 | Requirements, inspection and services related to the supply chain in your trade operations 

CONFERENCE 

13:00-13:30 | Investment opportunities and sustainable development in the Béni Mellal-Khénifra region 

CAIXABANK ROOM 

CONFERENCE 

10:15 -11:00 | Medium and long-term financing solutions. Supplier credit 

CONFERENCE 

11:00-11:15 | Medium and long-term financing solutions. FIEM funds 

CONFERENCE 

12:30-13.00 | Opening in Algeria (Online) 

MOROCCO STAND 

CONFERENCE 

10:00 – 11:00 | Financing solutions tailored to your projects 

CONFERENCE 

11:00 – 12:00 | A flexible and transparent tax system 

SPANISH PATENT AND TRADEMARK OFFICE (OEPM) STAND 

CONFERENCE 

10:30-11:00 | Protect your brand with the OEPM 

CONFERENCE 

11:30-12:00 | Grants and subsidies to protect your assets 

STAND DHL 

CONFERENCE 

9:45-10:15 | Sustainability: sustainable transport solutions 

CONFERENCE 

10:15-10:45 | Keys to simplifying your exports to the UK 

Registration link for the Doing Business event