Loyal to African roots and Moroccan ambition, RAM diversifies its offer at the service of Africa and Morocco
Royal Air Maroc has unveiled an ambitious and unifying new brand statement based on its ambition to provide its customers and partners with the best air travel experience in Africa and around the world. RAM proudly showcases its Moroccan and African identity and aspires to be a reference airline across the African continent.
In a new message from the company, RAM underlined the potential of Morocco and Africa as the continent of tomorrow with its promising economic, technological, cultural and human potential.
Royal Air Maroc actively contributes, thanks to its network, to the development of this potential, connecting Africa to the rest of the world through the Casablanca hub, a diverse and expert staff, and a journey that showcases the best of Morocco and Africa.
RAM Airlines' mission today to build a strong and talented Africa will be carried out by starting to strengthen the network that connects Africa to the rest of the world. Supporting artistic, cultural, sporting and economic events, investing in social causes and offering customers a unique customer experience and services inspired by the rich Moroccan and African cultures are steps the company has taken to achieve its new ambition.
Offering the best of Morocco and Africa is RAM's priority which is reflected in the warm welcome, exceptional hospitality, unparalleled generosity, creative passion and constant innovation.
Royal Air Maroc has opened a new window in order to shed light on Morocco and Africa not only on board the aircraft and around the world.
To mark this change, RAM has launched a large-scale, innovative and attractive communication campaign that invites you to recognise the potential of the Kingdom of Morocco and the continent of Africa and discover its passion, its global openness, its hospitality, its creativity and its innovation.
Royal Air Maroc's original communication campaign also calls to embark on a land of opportunities, creativity and coexistence; a world where humanity is at the heart of development, and where RAM contributes to the growth of the continent and supports its talents.
It is a dynamic creation where art combines its ambition to build the future with its commitment to preserve its proud heritage.
To consolidate its virtual card, Royal Air Maroc has launched a Brand Film, an authentic human and artistic adventure that reflects its vision of the continent and highlights its dynamism and freshness.
The vibrant style highlights the warm, lively and creative culture of the region, while the music mixes contemporary electronic rhythms with traditional African and Moroccan sounds, representing the pride of origins and the projection into the future. This symbolises the company's commitment and determination expressed in this film, which, in addition to being a mosaic of creativity, is a testament to the multiple passions and ambitions of Morocco and Africa.