Marrakech relanza su industria turística
The Regional Tourism Council (CRT) has launched a promotion plan to recover tourism and save the 2020/2021 winter season, which would begin in October 2020.
The initiative established by the Moroccan tourism authorities is based on the three R's: Restart, Re-launch and Reinvent.
- Re-start: reopen and resolve to coexist with the virus, while scrupulously respecting health protocols.
- Relaunch: reconnect with international partners to regain activity and continue to act together to remove travel restrictions and restore trust among travellers.
- Reinvent: re-imagine new concepts, new programmes and new offers that are more united, creative, collaborative and adapt the sector to future realities.
With regard to the issue of accommodation, some 50 units are already operational in strict compliance with the required health protocol; meanwhile, other reopenings of large hotels and palaces are planned in the coming weeks including the Royal Mansour, La Mamounia, the Fairmont, the Fours Seasons, etc. In addition to museums, restaurants and gardens, including the emblematic Majorelle garden, which will reopen in early October.
In this spirit, several new products have been designed and others have been included in the strategy by theme and territory as part of the 2021/2022 acceleration plan. A comprehensive plan to adapt the various destinations in the region, to stimulate jobs, encourage innovation and investment; all aimed at rethinking a better, more sustainable and inclusive travel and hotel industry.
