Minsait optimises Paradores' data to improve the experience of its 1.5 million visitors
Minsait, an Indra Group company, is in the process of optimising data management and migrating to the cloud at Paradores to improve the experience of the 1.5 million visitors who stay at its nearly 100 establishments each year.
The implementation of this project, which is part of Paradores' 2023-2026 Strategic Plan, is expected to take two years, ending in October 2026, and consists of two phases.
The first phase consists of the implementation of the Anjana Data Platform as the technology to implement and operationalise Paradores' Data Governance and AI Governance strategy. This platform, a market leader in data governance solutions, will support Paradores' data office, providing it with the tools and mechanisms necessary to ensure the proper management of data and AI models used internally.
This tool complements and enhances the native capabilities of Amazon Web Services (AWS), enabling the company's various professional roles to make decisions based on quality data while ensuring compliance with privacy and data protection regulations, as well as the use of Artificial Intelligence in accordance with current regulations in both Spain and Europe.
Minsait will then migrate Paradores' data to the AWS cloud environment, providing the public tourism company's staff with more and better information that can be used quickly, efficiently and in a controlled manner.
Purposeful analysis
Another initiative included in the project tendered by Paradores is the generation of three use cases that bring together specific information for different business areas.
Minsait is already working on the development and implementation of the first of these. Taking advantage of the benefits of the AWS cloud, the intention is to increase the tourism company's capacity to analyse the data provided by the use of its digital channels.
In this way, based on criteria such as search preferences, the period and dates chosen for a getaway, or the most requested features in hotel establishments, Paradores will be able to have a more complete and informed view to adapt its offer to the tastes of its customers. Furthermore, from a business perspective, this greater capacity to analyse stored information will enable it to optimise processes in areas such as logistics, operations and finance.
Comprehensive transformation
This is the second major technology project in Paradores' 2023-2026 Strategic Plan in which Minsait is participating. The company is currently in the process of implementing its hotel management platform in the public tourism company so that, after 24 months of implementation and another 60 months of service, it can improve its reservation system and its ability to adapt quickly to technological innovations in the sector.
Emilio Mora, Global Director of Tourism at Minsait, believes that ‘by advancing in the process of innovation and modernisation that began with the definition of its strategic plan, Paradores is demonstrating that it can increase its capabilities with advanced technologies and continue to be a benchmark for our tourist heritage, an example of the Spain Brand as the present and future of our country’.
