Morocco's real estate sector attracts foreign investors at the SMAP IMMO 2023 Exhibition in Paris

The SMAP IMMO 2023 exhibition, recently held in Paris, has served as an important platform for the Moroccan real estate sector to attract a large number of French, international and expatriate investors. The exhibition, which was held in preparation for Morocco's celebrations of the 24th anniversary of King Mohammed VI's ascension to the throne, successfully showcased the future prospects of the local real estate market.

This trade fair for the Moroccan real estate sector enables potential buyers to find the answers to their questions. It brings together all the professionals in the sector: real estate agents, builders, decorators, financiers... to advise and guide the decisions of the attendees.

The 18th edition of the Paris Moroccan Real Estate Exhibition, which was held over three days at the International Exhibition Centre in Paris (Porte de Versailles), was a great success. Approximately 35,000 visitors from France and neighbouring European countries attended the event, indicating a positive recovery from the impact of the COVID-19 pandemic.

Leading real estate developers from the Moroccan kingdom participated in the fair, presenting hundreds of projects in more than 60 cities across the country. As the largest Moroccan real estate event abroad, it enjoys a high reputation and influence and attracts a diverse audience with a keen interest in investing in the country's real estate market.

The exhibition is of particular importance to Moroccan expatriates and international communities residing in various cities around the world, as it offers programmes and showcases a positive image of Morocco and the attractive lifestyle it offers.

The high participation in the exhibition indicates the strong desire of Moroccans living in France and other countries to invest in their home region. It also highlights the potential of France as a promising and essential market for real estate investment in Morocco. Many visitors bought properties or expressed their intention to invest in the country's real estate market.

Numerous exhibitors made successful transactions during the event, which further motivated them to seek future opportunities. There was considerable demand for various types of real estate, in particular high and medium-quality housing as well as social housing. There was also considerable interest in the purchase of land for real estate development.

Al Arab reported that Samir al-Shamaa, CEO of SMAP Group, noted that "many visitors to the exhibition were keen to invest in their home country". This sentiment reflects the exhibition's aim to showcase real estate opportunities in all Moroccan cities, while offering attendees expert advice on legal aspects and financing options through discussions with notaries and industry experts. Seminars on bank financing were also organised to help visitors make informed investment decisions.

The exhibition highlighted the commitment of the regulatory authorities to consumer and investor protection, emphasising the importance of being aware of the steps and precautions required before finalising any real estate transaction. By focusing on all aspects of the sector, regulators aimed to meet current market needs and ensure transparency and accountability in the industry.