Royal Air Maroc (RAM) continues to expand its influence throughout Africa. The latest step taken by the Moroccan airline is aimed especially at expanding its travel network to sub-Saharan and West Africa. This has resulted in Senegal becoming the airline's first sub-Saharan market, where it will now be able to make many more connections to allow passengers to travel to the Senegalese country.
Following a meeting in Dakar with a delegation from the airline, RAM was able to sign five cooperation agreements with five partners in Senegal to further expand its air network. This event was witnessed by Ilham Kazzini, RAM's commercial director, together with the Moroccan ambassador in Dakar, Hassan Naciri. Anouar Mabrouki, RAM's regional representative in Senegal, was also present.
In Dakar, the multinational travel company made friends with its new Senegalese partners. Among them, the Senegal-Morocco Circle of Friendship and Fraternity, the Moroccan Investors Club in Senegal, the Association of Senegalese Merchants, which is associated with other large organisations such as the Collective of Moroccan Doctors in Senegal and the Tijane Brotherhood of Senegal, which includes the Tijane family of Tivaouane, the Oumarienne family, the Fayda Tijania of Kaolack and the Gouna Medina. These five organisations are very important institutions in Senegal, so the signing of these memoranda promises to bring great benefits to RAM.
Furthermore, the company does not rule out further penetration of the Senegalese market and expects to sign another agreement. Specifically, this agreement will be signed with the Mourides brotherhood, located in the city of Touba, in the centre-west of the country. This is another prestigious organisation and is one of the most renowned Sufi orders both in Senegal and in other countries such as Gambia.
These mutually beneficial agreements will allow RAM to be able to offer benefits to its Senegalese partners. Thanks to this, the company will improve its image on an international level and will allow it to develop its activity in the highly valued Senegalese market in Africa.
"With the conclusion of these agreements, RAM begins a new stage of proximity with the Senegalese market, which is the first market in sub-Saharan Africa and a locomotive of development on the African continent," said Kazzini at the press conference following the signing of the agreements.
According to the daily La Vie Èco, these agreements with Senegal's most important partners follow the resumption of commercial activity between Morocco and the Senegalese nation. In particular, transport and travel activities, which are intended to be encouraged in the wake of the recent coronavirus crisis that has severely affected the tourism industry. "It is one of the toughest crises in history," Kazzini added.
Kazzini also wanted to mention the great relationship between Morocco and Senegal. For the commercial director, this union is historic and he assures that since the launch of the Casablanca-Dakar route in 1957, RAM has played an important role in the connectivity between Europe and Africa thanks to its partner Air Senegal. In this way, Senegalese and Moroccans have been able to return to their homeland with a quality service and without difficulties. Thanks to this, Senegal has been able to demonstrate a complete development of its entire economy, and the airlines have contributed to improving its influence and that of the entire nation.
Kazzini took the opportunity to praise his own company and the latest achievements the company has made. The director recalled that RAM is within the One World alliance, which introduces the airline among the 14 most prestigious airlines worldwide.
"Through this membership, RAM offers its customers a network of nearly 1,000 destinations and exclusive benefits ranging from access to the company's partner loyalty programme to personalised services at airports around the world," according to Atalayar, as reported by Morocco World News.