The Green Tide Against Cancer celebrates its first edition in Bilbao
Iberdrola Spain and the Spanish Association Against Cancer (AECC) have joined forces in the first charity walk against cancer in Bilbao. The esplanade of the Guggenheim Museum Bilbao was the chosen location for the start of the walk, and the people of Vizcaya dressed in green on Sunday to show their solidarity.
The 1st Bilbao Walk Against Cancer, which received special support from Iberdrola Spain as the main sponsor and the BBK Foundation, turned the city's most central streets green, exceeding all expectations.
The funds raised by this collaboration, which is part of the agreement between the two entities to work together on research to improve cancer diagnosis and treatment, as well as on raising social awareness of the fight against the disease, will be used to continue funding research grants promoted by the Bizkaia headquarters.
The president of the Spanish Association Against Cancer in Bizkaia, Mila Gullón; the head of Sponsorship at Iberdrola Spain, Laura Gil; Víctor Carramiñana, head of the new Longevity and Intergenerationality programme at the BBK Foundation; and other representatives of the Basque Government, Bilbao City Council, Osakidetza, CIC bioGUNE, the BioBizkaia Health Research Institute, OSI Bilbao-Basurto and the UPV/EHU, supported this initiative.
In addition, activities for all ages were held throughout the morning, including workshops, an exhibition and a photocall, which raised awareness of the importance of prostate cancer prevention and research.
Taking advantage of this charity sporting event, Iberdrola Spain also wanted to highlight one of the most innovative initiatives developed under this agreement, the Together Against Cancer campaign, through which the company offers its customers the opportunity to collaborate with the association by committing to double the amount they donate each month through their electricity or gas bill.
Iberdrola Spain and the Spanish Association Against Cancer (AECC) have a long-standing relationship that was consolidated in 2015 with the signing of a collaboration agreement focused on cancer research. The ongoing commitment of the company and its customers has made Iberdrola the AECC's main private partner.
Iberdrola Spain, creating value for society
True to its firm commitment to creating sustainable value for society as a whole, Iberdrola Spain works every day to strengthen the initiatives that make up its social dividend, with the aim of ensuring that its activity has a positive impact on all the communities in which it operates.
