The official Expo Dubai 2020 marketing app to create unique visitor experiences
Dubai World Expo 2020 offers its official visitor app and a business-focused app, helping to ensure that millions of visitors can make the most of the Expo's 182 visually stunning and emotionally inspiring days.
The official Expo 2020 app allows users to personalise their Expo visit, matching individual interests to create a personal calendar of events and attractions, at a site twice the size of Monaco.
Visitors can use the app to purchase tickets, choose from more than 200 dining options and themed culinary events, and manage reservations for Expo 2020's smart queuing system, which offers guests the ability to book a convenient time to visit a pavilion of their choice, thereby avoiding queues.
Developed in collaboration with Accenture, the official digital services partner of Expo 2020, the app, available for download via the App Store or Google Play, allows visitors to create an Expo 2020 account or link their social media account, as well as access an interactive GPS Map of the Expo site and turn-by-turn directions to Expo points of interest.
An in-app chatbot will provide information on how to make visits to Expo 2020 safe and enjoyable, including details on opening times, parking options and how to get to the Expo using Dubai's extensive public transport options.
Mohamed Alhashmi, Chief Technology Officer of Expo 2020 Dubai, said of the app's possibilities: "Housing the world in one place for six months, Expo 2020 offers visitors a once-in-a-lifetime opportunity to explore new frontiers and join in a celebration of creativity and innovation, human progress and culture. Whether you're interested in climbing aboard our Garden in the Sky observation tower 55 metres above the ground; partying at Expo Beats, our monthly music festival with a global cast; or experiencing the spectacular Expo Water Feature, the Expo 2020 app has everything on offer at your fingertips."
Gerardo Canta, senior managing director and executive sponsor of Accenture's partnership with Expo 2020 Dubai, highlighted his company's role: "Accenture, in partnership with Etisalat Digital, helped develop the event's visitor-facing digital channels, including the official Expo 2020 app, virtual assistant and website, enabling Expo 2020 to bring its story to millions of people around the world. The mobile app is a window for visitors from around the world to learn about Expo 2020 and plan their visits through selected tours to ensure an accessible and relevant experience for all."
Separately, the Expo 2020 business app unites users with similar interests and goals among the business community, with the goal of facilitating meaningful business-to-business (B2B), business-to-government (B2G) and government-to-government (G2G) interactions across geographies and industries.
Powered by artificial intelligence and available for mobile and desktop devices, it suggests potential matches for users based on their profiles, experience, goals and interaction patterns, ensuring that all business visitors can meet their business objectives.
Available via WebApp, App Store and Google Play, the Expo 2020 business app allows users to create their own unique profile, highlighting key information and contact details, while selecting filters and researching potential matching partners. Once a connection is established, users can begin interacting, chatting and scheduling meetings with other users, businesses and entities of interest to build relationships during and beyond the Expo, which closes its doors on 31 March 2022.
Although free to download, a small registration fee applies to access the app's premium features, such as networking, connecting, chatting and scheduling meetings. Premium Experience holders can enjoy free access to the premium features of the Expo 2020 Business App, along with a range of additional services.
In addition to these two core apps, fitness enthusiasts visiting Expo 2020 can use the Glofox app, available through the App Store and Google Play, to track their wellness and make the most of all the sports and health-related activities available at Expo 2020. The Expo 2020 Sports, Fitness and Wellness Centre features an eclectic mix for all ages and physical abilities, and Glofox helps users view schedules and services, book classes and interact with other members and instructors. When downloading the Glofox app, search for 'Expo 2020: Sports, Fitness and Wellbeing Hub' before logging in and registering for sessions.
From 1 October 2021 to 31 March 2022, Expo 2020 will bring together more than 200 participants, including 192 countries, plus millions of visitors, to collaborate on ways to protect the planet for our communities and future generations, inviting them to join in creating a new world.
Text, photos and video: Expo Dubai 2020.