Binter celebrates its first anniversary in the Canary Islands-Madrid air corridor with an offer of more than 770,000 seats
- Positive balance and passenger profile
- Self-handling, customer service office and in-house maintenance
Last Saturday, 1st February, Binter celebrated the first anniversary of its entry into the Canary Islands-Madrid air corridor, one of the airline's most important ventures in its quest to improve the air connection between the archipelago and the peninsular territory, providing its differential quality service, far removed from the low-cost model. The total passenger market has grown by 25% since the company's arrival in the capital, where it has provided a supply of more than 770,000 seats.
During this first year of operations, the airline has operated 5,382 flights between Adolfo Suárez Madrid-Barajas Airport (MAD) and Tenerife North (TFN) and Gran Canaria (LPA) airports, with an average of 112 flights per week, allowing passengers on this route to fly in Canarian style, that is to say, with a distinctive and high-quality on-board service for all fares.
The wide space between seats, the two-seat row configuration, a complimentary gourmet menu, entertainment service with the latest developments at no cost, as well as cabin hand luggage included in all fares, are some of the advantages of flying with Binter.
Furthermore, during this year the Canarian airline has been attentive to the needs of passengers in order to adapt them to this route, so that they have been able to benefit from the improvements added to the Flexiplus fare, the most recommended option for flying to Madrid, which includes advantages such as access to the airport VIP lounge or Fast Track, which allows you to pass through security control more quickly.
The Flexiplus fare also makes it possible to bring the flight forward or delay it in order to travel on the same day without paying any kind of penalty or cost for the price difference, maintaining the route, as well as including two pieces of checked baggage. In addition, the improvement in the timetables of the first and last flights of the day has been highly valued, with the aim of offering greater flexibility and convenience, especially designed for business travellers.
On the other hand, the airline's agreements with public institutions to promote mobility stand out, such as the one signed with the Government of the Canary Islands to promote national travel for federated sports teams from the islands or the one aimed at young Canarians between 12 and 30 years old with a youth card, who receive an additional 10% discount on their plane trips.
The airline has also introduced its most Canarian and sustainable gourmet menus, reinforcing Binter's commitment to local produce and its respect for the environment.
Positive balance and passenger profile
The balance of this first year of operations in the Canary Islands-Madrid corridor shows positive data such as that more than 90% of passengers intend to repeat the Binter experience and would recommend flying with the Canarian company, as emphasised by the Commercial and Marketing Director, Miguel Ángel Suárez.
From the Canary Islands airports, Binter offers 16 daily connections with schedules adapted to different traveller profiles, maintaining regularity rates of 99.7%, reflecting the company's commitment to service excellence.
The airline emphasises that it is meeting the objectives set out in the long-term business plan, despite strong competition, and says that the aim is to continue growing and consolidating the service by 2025.
In terms of the traveller profile, it has been predominantly Canarian, although the presence of customers from abroad is greater than on other domestic routes. Passengers flying for work/business reasons are not in the majority, but they do account for a significantly higher proportion than at other destinations.
In this sense, adults travelling alone and couples make up just over half of the customer typology. Most travellers mainly buy on the Binter website, although traditional travel associations are relevant.
In addition, it is noteworthy that around a fifth of Binter's total passengers between Madrid and the Canary Islands flew in connection with other islands from the airports of Tenerife and Gran Canaria. This has been possible thanks to Binter's connection service, unique in the archipelago, which allows all passengers on its domestic routes who land in the capital's airports to travel free of charge to other Canary Islands airports, thanks to the 210 inter-island flights that the airline operates daily within the archipelago.
Self-handling, customer service office and in-house maintenance
Binter's big bet to improve connectivity with Madrid not only involved the opening of this route on 1 February 2024, but also the launch of its third operational base outside the Canary Islands, which includes self-handling, a customer service office and its own maintenance station.
Since its arrival at Barajas, Binter has carried out all its operations with Drago Handling, a company included within the Binter System that provides assistance, ramp handling and operations services exclusively to Binter flights and passengers to and from Madrid, to guarantee quality standards in service and passenger care.
Last year the airline also opened the first Binter Vende airport office outside the Canary Islands, offering a quality service in Madrid equal to that provided in all the Canary Island airports, favouring personalised customer service.
Another of the decisions taken by Binter to strengthen its operations in Madrid was the opening of an aircraft line maintenance station, which provides a comprehensive service to Binter's Embraer E195-E2 fleet throughout its national operations.