Minsait demonstrates the capabilities of AI to extract value from insurance customer data and create much more personalised policies
Minsait (Indra Group) will be showing real cases of Artificial Intelligence applied to the insurance sector with capabilities to organise customer data to unprecedented limits and enable the creation of hyper-personalised policies and insurance.
This is one of the possibilities that AI can have within this industry and that the technology company will highlight at Insurance Week 2025, while also giving other examples of how the most disruptive digitalisation impacts operations and, above all, the performance of its professionals, as well as its clients and policyholders.
The possibility of putting AI at the service of the customer allows for advanced data management that provides insurers with an unusual insight into the needs of their customers, facilitating the creation of differential services and the achievement of competitive advantages. Tangible results for an industry, the insurance sector, which has taken the lead in incorporating Artificial Intelligence into some of its most strategic processes.
A recent report by Minsait and the Cooperative Research between Insurance Companies and Pension Funds (ICEA) states that two thirds of insurance companies have already integrated AI into their operations and day-to-day business, focusing its use on improving customer relations, reducing fraud and optimising processes.
Taking advantage of the technology is now becoming the biggest challenge.
Jesús Morales, Business Development Director for Financial Services at Minsait, points out that: ‘Artificial Intelligence is a key tool for optimising and transforming the insurance sector, and eight out of ten companies are already applying it, but its implementation must be focused on obtaining tangible and measurable results. Given the sensitivity of the processes that insurers deal with, such as risk assessment, policy pricing or claims management, it is essential that AI solutions not only provide efficiency, but also guarantee accuracy, fairness and transparency’.
A time of transition to stand out
Minsait believes that insurers are at a challenging moment because, although they have large amounts of information about their customers, AI allows them to go further and learn about their customers' real aspirations, emotions and desires, in order to offer solutions that not only protect them, but also 'inspire and accompany' them.
For the technology company, generative AI is already transforming the insurance sector in three key areas:
- Automation of claims: faster, more accurate and frictionless processes.
- Personalisation of policies: creation of plans tailored to each person in real time.
- Emotionally intelligent insurance: algorithms that not only predict risk, but also understand customers' emotions to create deeper relationships.
In such a challenging scenario, in which everyone is applying AI, differentiation comes from the use made of Artificial Intelligence in the management of this data, to offer totally revolutionary services in line with the stage of life that policyholders are going through and to be able to cover their real aspirations as customers.
Innovation and responsibility, Jesús Morales of Minsait reminds us, because the key aim of AI in this sector is ‘a real improvement in the customer experience, an effective reduction in fraud and an optimisation of operating costs that does not compromise the quality of service or the trust of policyholders’. Furthermore, the expert emphasises that, due to the nature of their business, ‘it is essential that insurers integrate explainable and auditable AI models, ensuring that automated decisions are understandable and aligned with the regulatory framework’.
