Mexico will be FITUR's Partner Country in 2025

 Mexico will be a FITUR Partner Country at the International Tourism Trade Fair in 2025, as announced today by José Vicente de los Mozos, Chairman of the Executive Committee of IFEMA MADRID; Miguel Torruco Marqués, Secretary of Tourism of the Government of Mexico and Juan Enrique Suarez del Real Tostado, President of the Association of Secretaries of Tourism of Mexico, as part of the second professional day of FITUR, which runs until Sunday 28th. The event was also attended by the Mexican Ambassador to Spain, Quirino Ordaz Coppel, the Director General of IFEMA MADRID, Juan Arrizabalaga and the Director of FITUR, María Valcarce. 

The collaboration agreement by which Mexico will hold the category of FITUR Partner Country 2025 during the 45th edition of the International Tourism Trade Fair in Madrid, will allow the country to strengthen its international positioning, boost the promotional potential of its wide range of tourism products and project itself to the world.  

This alliance, which has been announced in the framework of FITUR 2024, represents a milestone in the extraordinary career that Mexico has undertaken in recent years in the field of tourism, achieving a significant international positioning. This evolution of the Aztec nation has been particularly noticeable after the pandemic due to the significant effort made at the institutional and business level with the implementation of measures that facilitated a rapid recovery of tourism activity compared to other countries.

Likewise, the growth experienced by Mexico now allows the country to make the most of its presence on major stages such as FITUR, to highlight the tourist, cultural, heritage and gastronomic wealth of its 32 states and its 177 Magic Towns and showcase it to the world at the world's leading trade fair, and a major hub for the Ibero-American tourism industry.  

In the words of José Vicente de los Mozos, "this alliance further strengthens the ties between Spain and Mexico, and establishes an intense collaboration to support the promotion of the tourist wealth of all the states that make up Mexico, under the FITUR brand, recognised today as the most important fair in the world due to its high participation and international growth".   

For his part, Miguel Torruco Marqués, Mexico's Secretary of Tourism, emphasised "the extraordinary value that Mexico's collaboration with FITUR will represent at a time when it is essential to align the interests of the entire country in order to project the tourism potential of every corner of Mexico to the world and boost the visibility of the Mexico Country Brand, together with one of the major international tourism benchmarks such as FITUR". 

Likewise, Juan Enrique Suarez del Real Tostado, President of the Association of Secretaries of Tourism of Mexico, ASETUR, pointed out that "this agreement is the result of joint work between all the country's Ministries of Tourism and the Secretary of State of the Government of Mexico, which represents an achievement that facilitates the union of all the interests of the actors involved to take a big step in the promotion of tourism in Mexico accompanied by the best ally, the International Tourism Fair, FITUR".