Well-informed tourism
Today we live in the age of digitization. However attractive our tourism product may be, it will never achieve its desired purpose unless it receives adequate and appropriate marketing.
Hence the fundamental importance of using advanced information and communication methods and techniques to promote the image and sales of our tourism offer, particularly in sustainable tourism, which represents a new form of tourism in full development and growth that produces social welfare, economic benefits, job creation, and respect for the environment and local cultures.
To the extent that we are able to provide the user with complete and necessary information at the appropriatemoment, we would have contributed, as an initial step, to awakening their interest and motivation to travel, to decide their preferred destination and to select the type of tourism they want to .
The geographical proximity of Morocco to the main European tourist markets, particularly Spain, which is the closest to our country, makes it an excellent destination with a Mediterranean and Atlantic front, and with great advantages in terms of competitiveness and diversity.
Morocco has a natural, ecological, marine and cultural reserve to be discovered, explored and experienced. The relationship between the tourism industry, environmental conservation and local cultures are new ways of understanding tourism today.
The size and scope of the great treasure that our native cultures hold enrich the culture of the visitor when it comes to delving into local ways of life and, at the same time, allow them to travel back in time to enjoy the architectural beauty of palaces, mosques, synagogues, ruins, ancient remains, archaeological sites, squares and colonial monuments of great historical, cultural and architectural value built over the centuries and in different flourishing historical eras and which are today indelible traces of the historical evolution and development of the Kingdom of Morocco.
And that a large part of them have been declared by UNESCO as cultural heritage , both tangible and intangible, of universal interest.
Highlighting the natural, ecological, environmental and socio-cultural characteristics of each territory of our country, presenting our tourism product with all its attractive and stimulating components within a new conception of understanding and knowing how to do tourism well in all its aspects and forms, relying heavily on the great advantages that the new information and communication technologies.
The rational exploitation of the tourist potential of each region is, in short, a great responsibility for all professional players and public officials in the tourism sector to meet the challenges of the new tourism image of our country and to fulfill the objectives of the national tourism development plan strategy to double the number of visitors by 2030 and continue to carry out the noble task of sustainable development.
SIDI MACHNANE
- Former director of the Regional Tourism Council of Dakhla.
- President of the Friends of Rio de Oro Bay association.
- President of the Maroc Vert Foundation.
- Manager of the ecological company DAKHLA OPTIMISTIC