Morocco Now showcases Morocco's appeal for foreign investment in Belgium and Netherlands
Morocco Now, the vehicle for promoting Moroccan investment and exports abroad, staged an intense event in Brussels, the capital of Belgium, as part of an economic tour that also included the Netherlands, with the participation of prominent figures such as Karim Zidane, Moroccan Minister of Investment, Convergence and Public Policy, and Ali Seddiki, Director General of the Moroccan Agency for Investment and Export Development (AMDIE).
The Morocco Now brand is responsible for promoting Morocco as a global investment destination, modern and with first-class infrastructure, and is working hard to achieve its goal to the fullest.
In this regard, the Moroccan initiative arrived at the impressive Concert Noble in Brussels to showcase the North African country's great investment appeal.
Minister Karim Zidane himself highlighted the importance of this roadshow in key European countries such as Belgium and emphasised the great investment opportunities offered by Morocco in key sectors such as renewable energy, automotive, aeronautics, chemicals, water and infrastructure.
‘I had the pleasure of chairing the Morocco Now event in Brussels, dedicated to promoting Morocco as an attractive destination for investment,’ Minister Karim Zidane said on social media.
‘Under the enlightened vision of His Majesty King Mohammed VI, the Kingdom is taking advantage of this initiative to strengthen its position as a strategic partner for Europe,’ Karim Zidane said.
‘In recent years, the Kingdom has established itself as a competitive and sustainable regional hub, ideally located between Europe, Africa and the Middle East,’ said the Moroccan minister, who highlighted the importance of the issues discussed at the Morocco Now event in Brussels: ‘The discussions highlighted Morocco's advantages for European investors, particularly Belgian investors, and the business opportunities in high-potential sectors such as renewable energy, automotive, aeronautics, chemicals, water and infrastructure.’
For his part, Ali Seddiki, Director General of AMDIE, gave a high-level conference in Brussels under the theme: ‘Morocco and Europe: Partners in shaping regional growth through strategic alliances’.
The conference highlighted the strong economic and trade links between the Kingdom of Morocco and the European continent, marked by a series of strategic alliances that are beneficial for the development and progress of both parties.
As part of its economic tour of Europe, the Morocco Now delegation also held high-level meetings in Brussels with leading Belgian companies in key sectors such as aerospace, chemicals and digital technologies.
Morocco Now continued its journey in Belgium
— Morocco Now (@MoroccoNow_Ofcl) May 28, 2025
The Moroccan Investment and Export Development Agency (AMDIE) proudly hosted a high-level conference at the iconic Concert Noble, under the theme: “Morocco and Europe: Partners in Shaping Regional Growth Through Strategic Alliances.” pic.twitter.com/xhQcL9ZVH9
These strategic exchanges raised promising investment prospects and laid the foundations for high-impact collaborations with Belgian industry leaders. The delegation concluded exclusive visits to SABCA, a historic player in Belgian aeronautics, and Syensqo, a world leader in the chemical industry led by Moroccan Ilham Kadri, the company's CEO and a clear example of the intense and fruitful cooperation between Morocco and Europe.
