Intercultural communication between China and Morocco
Jinhua city in Zhejiang province held a cultural and tourism exhibition in Morocco, Marrakech.
Besides culture and tourism, economy and society can be strengthened and well-known as well. First of all, it is obvious that the exhibition is showing everybody everything about the countries and this can attract more bilateral visitors to visit them.
The tourism will get a boost income especially in accommodations, catering, shopping etc. because visitors need to consume in local countries. Also the exhibition is a platform which demonstrates the history and tradition for people to understand their cultures, contributes the intercultural communication and cultural self-identity.
In addition, academic research cooperation can also be considered on both sides. The advanced universities and research institutions in both countries can apply and open up some research projects in literature, history, culture, tourism, international relations etc. And they can share the research achievements and data with each other to improve the research quality and influence. Meanwhile both countries can recommend some stipendium exchange students to both countries to study in universities in order to enhance their international horizons and cross-cultural understandings. For those students who are good at writing, they can publish some academic thesis and books on newspaper and magazines. The publications will be promoted internationally and extend it´s influence.
And the exhibition may also shows the investment opportunities to attract investors to invest. Thereby contributes to the construction of infrastructure and the development of some relevant industries. Recently China has signed a cooperation agreement with Morocco. So many Chinese enterprises have invested a huge amount of money in Morocco in terms of electronic car and battery. Now China gradually build up some battery factories in Morocco is not only because Morocco has abundant resources for manufacturing batteries but also provide more working positions. There is no doubt that some people who are unemployed can get a job. Geographically Morocco is extremely closed to Europe, this is the gateway for Chinese investment to go overseas to Europe.
By organizing the international exhibitions, both countries can enhance their international images and demonstrate their countries’ cultural soft power. Since during the exhibition, a number of internation conferences were hold which attracted international guests and media and greatly elevated the reputation and influence of the two countries in the international community. As the time goes by, more and more cooperation agreements will be signed each other and more enterprises will be registered in both countries as well. Based on this their technology skills will improve and it is beneficial to promote the technology innovation.
In conclusion, an activity can help both countries to know each other much better and bring some potential economic relations. Therefore with the economic foundation, they can register more enterprises in both countries and bring market extension, utilization of talents and technical resources which can promote the international competition and the sustainable development of capability.
