The Three Cultures Foundation teaches how to take care of visual identity on Instagram

The Three Cultures Foundation, as part of its European project INTREPIDA plus, is organising this INTREPIDA event to learn how to take care of your visual identity on Instagram, even without knowing anything about branding or branding.

The entrepreneur Mamen Villalba, founder of the design agency Blanco Ruso, will be in charge of guiding the attendees in a theoretical-practical workshop for a better use of Instagram, as well as the Canva application as a sales tool.

Instagram has become a place where any company can share its most public side using this tool as an advertising formula, but also to show those less visible, more intimate moments that are hidden behind the daily work. Working branding on Instagram has become indispensable, as thanks to its simple and attractive interface, it is nowadays the preferred platform for most internet users, exceeding 1 billion active monthly users by 2020.

It seems clear that to gain visibility you have to be present on Instagram, but not just any old way. Following this INTREPIDA quote can be of great help to make a brand image more consistent and attractive, learning for example how to choose the style of a gallery, define the colour palette or give an attractive order to typographies.

The aim is, through these simple tools, to achieve a gallery that communicates the line of business, to create an image in social networks that is remembered and visually attractive and to plan and organise the contents to save management time.

To attend the event you must have a mobile phone, computer or tablet that can connect to the internet and a profile already created on Instagram. Places are limited and the organisation guarantees health and safety measures. In addition, the activity is free of charge. 

The Three Cultures of the Mediterranean Foundation is the Main Beneficiary of the INTREPIDA plus project, together with the following partners from Spain and Portugal: Mancomunidad Condado de Huelva, Diputación de Huelva, Asociación de Empresarios de la Región de Portalegre (NERPOR), Núcleo Empresarial de la Región de Évora (NERE) and Municipality of Faro. The INTREPIDA plus project has European funding from the INTERREG V A Spain-Portugal (POCTEP) programme.

More information about the INTREPIDA project www.tresculturas.org/intrepida