Indra Group is born as a new corporate brand and Indra and Minsait's image is renewed to strengthen positioning
Indra has announced at its General Shareholders' Meeting a new brand model, which translates the company's transformation to the market, from a new strategic narrative and renewed image, in line with its strategic plan Leading the Future, focused on consolidating the company as a Spanish multinational benchmark in the fields of defence, aerospace and advanced digital technologies.
As part of this evolution towards a new brand model, a new corporate brand is born: Indra Group, which projects the spirit of an ecosystem of businesses and companies, adopting a more institutional and corporate role, which reinforces the group's positioning as a benchmark in Defence and Technology.
According to Marc Murtra, Chairman of Indra, "this model will bring clarity and coherence, strengthening an ecosystem of connected brands and enhancing our four core businesses: Defence, Air Traffic, Space and Information Technology".
The new brand strategy positions Indra Group at the forefront of technology to drive a safer, more secure and connected future every day, a mission that is reflected in the strategic concept of Tech for the Future.
Four corporate values have been defined from the narrative of the new model:
- Innovation: to drive a safer, more secure and connected future through cutting-edge solutions and a team of specialised professionals.
- Trust: provides quality solutions with the aim of building lasting relationships based on solidity, commitment and reliability.
- Connection: activates the power of collaboration, connecting ideas and solutions, and adapting to customer needs.
- Anticipation: transforms experience and knowledge into solutions by anticipating the needs of the future to make it safer and more connected.
The new corporate narrative seeks to strengthen Indra Group's positioning as a benchmark in defence and technology from its ecosystem of companies and businesses, anticipating the future through innovative solutions, trusted relationships, a firm commitment to sustainability and the best talent.
Strengthening of the commercial brands: Indra and Minsait
On a commercial level, the new model strengthens its two major commercial brands to champion the company's four businesses: the Indra brand, a benchmark in the Defence, Air Traffic and Space sectors; and the Minsait brand, specialising in IT consultancy and digital transformation services.
Through the strategic concept of Tech for the Future, Indra Group focuses on a fundamental area -technology that prepares us for the future- and activates it in a differential and relevant way through each of its two brands. On the one hand, Indra focuses on the axis of trust, through its own strategic declination: Tech for Trust. On the other hand, Minsait continues to reinforce its capacity to make a difference and generate positive impact through the Tech for Impact concept.
For José Vicente de los Mozos, CEO of the group, "the new brand identity, aligned with the company's growth strategy, reaffirms our long-term commitment to growth, innovation and excellence".
A new symbol unifies the brand model, representing the connection between technology (openness) and defence (protection) and is a common link that unites all the group's professionals under one graphic umbrella and a common vision.
The new brand model shares a precision graphic system that, through visible grids, nodes and lines characteristic of infographic viewers and data visualisation languages, conveys order and technology. This system, together with a personalised corporate typography and the capital letters of the logos, transmits solidity, avant-garde and timelessness.
The colour blue leads the identity of Indra Group and Indra as it is a reliable, deep and vital range, while in Minsait the colour purple takes us to a universe of its own that helps it to grow in its leadership in the advanced digital technologies sector.
The new brand model will help generate sustainable differentiation in the marketplace, drive a sense of belonging and pride for talent, and ensure clarity and relevance to key audiences.
Ultimately, the new brand model activates the group's mission: to drive a safer, more secure and connected future.
