LUM EBIKE proposes Spain as a hub for its expansion in Europe and the establishment of a new factory

The international company, together with NI HAO CONECTA, has chosen the capital to launch a modern, family-friendly electric bicycle aimed at boosting sustainable mobility in European cities 
De Izq. a Dcha, el excandidato a alcalde de Madrid el profesor. Antonio Miguel Carmona, el secretario general de FIJE, Antonio Magraner, la fundadora de NI HAO CONECTA, Laura González Escallada, el economista José Carlos Díez y Legal Advisor de LUM EBIKE, Lukasz Sosnowski, durante la presentación de LUM EBIKE en la Fundación PONS, Madrid
From left to right, former mayoral candidate of Madrid, prof. Antonio Miguel Carmona, the Secretary General of FIJE, Antonio Magraner, the founder of NI HAO CONECTA, Laura González Escallada, the economist José Carlos Díez and Legal Advisor of LUM EBIKE, Lukasz Sosnowski, during the presentation of LUM EBIKE at the PONS Foundation, Madrid.

The electric bicycle brand LUM EBIKE has chosen Spain, and specifically Madrid, for its European launch. The company, represented by the Spanish entity NI HAO CONECTA, plans to create an electric bicycle factory in Spain, and in this way, generate value and exponential employment in our country. 

In this way, the Chinese company has presented its proposal for the European market, which aims to provide the cities where it is implemented with an option adapted to the current needs of citizens, promoting sustainable micro-mobility thanks to the long battery life of the bicycles, which is longer than the market average. In addition to an avant-garde design, this model of e-bike designed by LUM, reaches a speed of up to 25km/h with a power of 250W. 

De Izq. a Dcha, David Márquez, consejero delegado de Madrid Innovation Driven Ecosystem, Joanna Shen, directora de Marketing de LUM EBIKE, James Nicholson, vicepresidente de LUM EBIKE, Laura González Escallada, fundadora y socia de NI HAO CONECTA (NHC), y Eduardo Abadía, director ejecutivo de la Asociación Española de la Franquicia (AEF)
From left to right, David Márquez, CEO of Madrid Innovation Driven Ecosystem, Joanna Shen, Marketing Director of LUM EBIKE, James Nicholson, Vice President of LUM EBIKE, Laura González Escallada, founder and partner of NI HAO CONECTA (NHC), and Eduardo Abadía, Executive Director of the Spanish Franchise Association (AEF)

In its presentation in Spain, Spanish economic and business leaders have reflected on the challenges and opportunities of electric mobility for the development of sustainable cities in a China-Iberoamerica context at the Pons Foundation. The presentation of the brand featured the reflections of the economist and professor of Economics at the University of Alcalá, José Carlos Díez, the former candidate for mayor of Madrid, member of the CEOE Board of Directors, representative of the Luxembourg and Abu Dhabi sovereign wealth funds and president of the Association of Friends of China, Professor Antonio Miguel Carmona, the Secretary General of FIJE and Secretary General of CEAJE, Antonio Magraner, the Legal Advisor of LUM EBIKE, Lukasz Sosnowski, and the founder and partner of NI HAO CONECTA, Laura González Escallada.

In its international expansion plan outside China, and hand in hand with NI HAO CONECTA, the LUM EBIKE brand has begun an international prospecting where, in addition to having been able to present the brand in Madrid, the board of directors of the brand has travelled to Madrid and Frankfurt to meet, face to face, different key players for the proper development of its global expansion. As a main objective, the company seeks to manufacture electric vehicles, and to develop together three-in-one charging stations (for bicycles and electric cars to switch electricity and car charging). 

De Izq. a Dcha, el excandidato a alcalde de Madrid el profesor Antonio Miguel Carmona, el secretario general de FIJE, Antonio Magraner, la fundadora de NI HAO CONECTA, Laura González Escallada, y el economista José Carlos Díez
From left to right, former Madrid mayoral candidate Professor Antonio Miguel Carmona, FIJE Secretary General Antonio Magraner, NI HAO CONECTA founder Laura González Escallada, and economist José Carlos Díez.

"Let LUM Light Up Your Life". This is the motto of LUM EBIKE. Both for environmental and convivial reasons, electric bicycles have become an essential element in our daily lives. In the challenging market landscape, LUM EBIKE is set to venture into the Spanish market in the second half of 2024 by the hand of NI HAO CONECTA (NHC), an entity specialising in public and private affairs between China and Latin America.