The event will take place on 5 October at the Teatro Goya in Madrid and is expected to be attended by representatives from around 300 Spanish companies

AliExpress Seller Conference will show Spanish companies how to get the most out of 11.11

photo_camera REUTERS/ALY SONG - Logo of the Alibaba Group, which includes AliExpress

AliExpress, Alibaba Group's global online retail marketplace, announces the AliExpress Seller Conference, an event that will bring together around 300 representatives of Spanish sellers on 5 October in Spain. The conference aims to be the kick-off of 11.11, China's biggest shopping festival and the most important shopping event for Spanish SMEs that sell their products on the platform.

AliExpress will offer its vision for this year's 11.11, details of its marketing efforts and the different resources it will make available to sellers in Spain to make their participation in the shopping event more effective. The platform will also present important news on logistics for Spanish sellers, as well as tools, tips, and best practices to succeed in the biggest shopping day of the Marketplace worldwide.

In the last three years, the Spanish market has been the second most important market for AliExpress in terms of gross merchandise volume during 11.11. In 2020, the participation of Spanish companies in 11.11 registered a growth of more than 130% compared to the previous year.

The event will be attended by the Global CEO of AliExpress, Mingqiang Wang, who will speak exclusively about the company's plans and strategy ahead of the next edition of the most important AliExpress shopping event in the world; Estela Ye, executive director of AliExpress Spain, Italy, France and Portugal; Laureano Turienzo, president of the Spanish Retail Association, and one of Spain's leading experts in the world of Retail; William Wang, General Manager of AliExpress in Spain, Italy and France, and Ignacio Zunzunegui, Head of Marketing for AliExpress in Spain, along with other speakers from AliExpress, sellers and service partners, who will address topics of interest and share experiences to help Spanish sellers participating in the next edition of 11. 11 to improve their performance in this campaign.

Estela Ye, executive director of AliExpress Spain, Italy, France and Portugal, highlights that "the community of AliExpress sellers in Spain has grown steadily since we opened the platform for them in 2017. With an event like this we seek to get closer to many of those sellers and share with them resources, experiences and a space for dialogue, with the aim that they can achieve a better performance in this next 11.11".

A full schedule of activities and networking in a unique event

With just over a month to go until 11.11, the platform will share tools, tips and best practices to succeed on the world's biggest shopping day.

With the return to normality increasingly present, physical events are once again being held in face-to-face formats. On this occasion, with all the necessary health measures and a capacity adapted to the current regulations, 300 professionals are expected to network and share impressions in different spaces during the conference.

Those interested in participating in the AliExpress Seller Conference, either in person or online, should register at the following link: Registration is free and once registered, participants will be able to follow the event live, ask questions and interact with exhibitors and the AliExpress Seller Support team.

About AliExpress

Launched in 2010, AliExpress is a global online retail platform that allows consumers around the world to buy directly from manufacturers and distributors primarily in China and aims to become a platform for sellers around the world to sell both locally and internationally. AliExpress operates in multiple local languages including English, Russian, Portuguese, Spanish and French.