Royal Air Maroc and Air Senegal recently signed a Memorandum of Understanding (MoU) in Casablanca, laying the foundations for a strategic partnership between the two airlines. This collaboration will benefit both companies and their customers through increased connection possibilities and diversification of options in terms of schedules and days of service.
This MoU - which was signed by the CEO of Royal Air Maroc, Hamid Addou, and the CEO of Air Senegal, Alioune Badara Fall - will also strengthen commercial cooperation between the two companies thanks to a "Code-sharing" agreement. Through this measure, passengers will be able to buy their tickets on the sales network of either of the two airlines and travel on either the Royal Air Maroc or Air Sénégal fleet.
According to Le Matin, this cooperation may also extend to other areas such as aircraft maintenance. "The two companies will also be able to increase their synergies in terms of human capital, technical and managerial training and organisation," says the Moroccan newspaper. The two airlines can also pool experience and know-how in terms of communication and digitalisation of services.
"This partnership is perfectly in line with the excellent relations between our two countries and we have expressed, during numerous preparatory meetings, our strong desire to build a strategic and lasting partnership with Air Sénégal," said Hamid Addou, director of the Moroccan airline.
Alioune Badara Fall, for his part, stressed that the two airlines "are fulfilling the wish of the highest authorities of the two respective countries to develop this air bridge, both in terms of passenger and cargo transport". "This South-South agreement commits us to respect international standards for the common good of our future Royal Air Maroc and Air Sénégal passengers," added the director of the Senegalese company.
In short, this strategic partnership will consolidate the collaboration between the two companies in the long term, promoting economic, commercial, social and cultural exchanges between Morocco and Senegal.
For its part, Royal Air Maroc is continuing its efforts to strengthen its position as a reference in Africa as part of the Kingdom's South-South cooperation strategy. This new agreement consolidates its leadership on the continent and its status as an international transcontinental company.