Tourism Roadmap 2023-2026: major projects in the Tangiers-Tetouan-Al Hoceima region
The Tangier-Tetouan-Al Hoceima region currently represents a favourite tourist destination for both Moroccans living abroad and tourists from other countries of the world, thanks to its developed infrastructure, its wonderful landscapes and its irresistible tourist offers.
The significant milestone that the northern region has reached lately; developing its tourism in its different facets, is due to the convergence and cooperation between several key players in the sector such as:
- The Ministry of Tourism, Handicrafts and the Social and Solidarity Economy
- The Wilaya and the Council of the Region Tangier-Tetouan-Al Hoceima
- The Moroccan Society of Tourism Engineering (SMIT)
- The Moroccan National Tourist Office (ONMT)
- The Northern Fund for Development and Investment (NORDEV)
- The Regional Investment Centre
The roadmap 2023-2026 benefits the TTA region
By implementing the roadmap, the Tangier-Tetouan-Al Hoceima region aims to welcome 700,000 tourists by 2026. For this reason, 21 major projects have been launched in the area to reinforce the tourist offer. These projects aim, among other objectives:
- Develop and expand various tourist areas and beaches.
- Rehabilitate various nature tourism trails.
- Develop tourist accommodation products.
- Enhance tourism in old towns.
- Create a tourist and leisure attraction in Tetouan.
- Implement the tourism promotion and marketing plan for the region.
- Launch the pioneering project "Mediterranean World Institute".
The various studies carried out by bodies responsible for the tourism sector have demonstrated the importance of the tourist enhancement of the medina of Tetouan, the development of the Grottes d'Hercule, the rehabilitation of the medina and the tourist animation of Tangier, without losing sight of the tourist potential of the eight provinces of the region.
To improve the region's position on the tourist map, a great deal of effort is being put into structuring emblematic projects in order to reinforce the area's potential not only in beach tourism but also in ecotourism, cultural tourism and business tourism.
SMIT sets its sights on Tangier Tetouan Al Hoceima
According to the Moroccan Society of Tourist Engineering (SMIT), the development of tourism in the north in the coming years is based on a five-pronged approach to consolidate the region's attractiveness:
- Make Tamuda Bay (Mdiq-Fnideq-Oued Laou) a complex with diversified products and a privileged tourist destination on the Moroccan Mediterranean coast.
- Consolidate the tourist positioning of Greater Tangier; through the development of tourist circuits, voluntary actions to strengthen cruise tourism, the creation of urban tourist facilities of international scope in order to alleviate seasonality.
- Promote the hinterland of Chefchaouen and its cultural heritage as a leisure offer (sport and nature) through eco-tourism products in privileged natural parks and tourist circuits in rural areas that encourage longer stays.
- Developing the coastal area of Al Hoceima and its hinterland by improving air connectivity (with Marrakech, Agadir and the main European cities) and maritime connectivity (Mdiq-Tetouan, Ceuta and Algeciras), increasing the quality of the tourist experience through staff training, and improving the operation of the Tetouan airport and the Ouazzane-Chefchaouen road connection.
- Infrastructures and Investments, so that several agreements have been signed with institutional investors to carry out major tourism projects, as well as with prestigious international hotel brands: the partnerships for the tourist enhancement of the Medinas of Tangier and Tetouan; the construction of a bridge between the banks of the Oued Martil; as well as the urban improvement of the different cities in the region.
