La empresa Maroc Telecom aumenta su base de clientes hasta los 76 millones

Maroc Telecom Group (IAM) increased its customer base to 76 million in the first quarter of 2022. The Moroccan company presented this figure in a statement in which it also announced the expansion of new sites in sub-Saharan Africa.

IAM has positioned itself as the largest internet service provider in Morocco, extending its presence in other African nations such as Mauritania, Burkina Faso and Ivory Coast.

According to the company's quarterly report, its customer base increased by 3.6% over the same period last year, implying a 2% increase in subscribers during 2021.

The Moroccan company increased its customer base, however, mobile revenue in Morocco declined by 5.1% over the same period in 2022. As a result, average revenue per mobile customer also suffered a 7.9% drop from Q1 2021.

The press release issued by IAM reflects a decrease in total revenue since January 2022 by 0.6%, while in the same period of 2021 the company recorded MAD 8.8 billion. 

Senior management explains that this turnover is supported by international revenues which increased by 1.8% at constant exchange rates and partially offset the drop in revenues in Morocco.

Maroc Telecom Group has committed to growth in other regions, developing its sub-Saharan subsidiaries with the aim of increasing the company's revenues. Its strategy lies in making large-scale investments in mobile money, improving mobile data coverage and fixed-line broadband, according to its statement.

Growth in mobile data, with an additional 29%, has enabled the group to receive a turnover of 4.3 billion dirhams, an increase of 2.8% excluding calls.

Meanwhile, the subsidiary in sub-Saharan Africa saw a 4.4% increase in customers to 51.78 million in the first three months of 2022, boosted in particular by the Mauritania region, where a 13.7% increase in customers was recorded.